I started HCTR NYC in 2025, after years of loving fashion but rarely finding voices that truly resonated with me. Ultimately, I intend to create a space where presence matters more than performance. Where cool is never too cool.

Each collection is produced in small batches and crafted with care, in partnership with vendors from around the world—made to be loved longer, and worn often. Nothing rushed. Nothing excessive. The goal isn’t a bigger wardrobe—it’s a more meaningful one.

Designed in NYC. Built piece by piece. Feeling by feeling.

Let’s begin,